Yesterday I was on a train on the Victoria Line, on my way to an early-morning writing session at Starbucks. It was the second day in a row I’d crawled out of bed at 5:45am to get some writing in, and I do tend to be rather grumpy that early in the morning.
There was an advertising poster on my tube carriage that I found rather irritating. It was an advert for an online store. The gist of the advert was that this particular place was a one-stop shop for your Christmas shopping. “Gifts for her”, the advert said. Underneath this was a picture of a make-up set. “Gifts for him,” it went on. This featured a picture of a PS3 game.
Now, I do try to keep politics out of this blog, but it does annoy me when people make assumptions based on gender stereotypes. And this time of year, coming up to the dreaded Festive Season, we are bombarded by ads making the presumption that men sit around watching football, drinking beer and playing computer games, while women are preoccupied with shoes and handbags and clothes.
Me, I’d rather have the computer game than the make-up set. But anyone who doesn’t know me well enough to be aware of this isn’t likely to be buying me presents.