Monday’s Friend: Annie Seaton

Today I am pleased to welcome Annie Seaton, who has recently joined the Lyrical Press family, to my blog. Annie would like to start by introducing herself.

I live in Australia, on the beautiful mid north coast of New South Wales. I sit in my writing chair and look out over the tranquil Pacific Ocean. Recently retired from the world of full time work, I am fulfilling my lifelong dream of writing, and currently have one manuscript in pre-publication and two others under consideration. My fourth novel is in development and I am enjoying a foray into the world of romantic suspense in the Caribbean Islands.

I write steampunk, romance and paranormal fiction… and now romantic suspense.

I live with my own hero of many years. Our two children are now grown up and married, and we have two beautiful grandchildren. We share our home with “Bob” the dog and two white cats.

Come and visit me at http://annieseaton.blogspot.com or find me on twitter @annieseaton26 and Annie Seaton on facebook.

The Importance of Branding
By Annie Seaton

The publishing landscape is changing very quickly as we move well into the 21st century.

My first novella is not due for e publication with Lyrical Press until Spring 2012, and I have seized the opportunity in the lead up to publication to create and promote my own “brand”. In these days of indie publishing and e- publication, and the availability of books for as little as 99c, it is imperative that an author create a brand with social media.

The new trend of developing personal digital brands through blogs and social media sites, such as Twitter, Facebook and LinkedIn has seen a shift in the types of new authors that publishing companies seek. No longer is the sole requisite for success with a publisher simply a great idea and a well written book, individuals must now bring their own followers with them, whether it be through a social media group such as Twitter of Facebook, or through followers of a personal blog. This can contribute to the success of signing a book deal.

Some tips for creating a brand
• Set up a twitter and facebook account
• Choose your followers carefully eg readers, writers, editors, publishers
• Tweet frequently. Keep your tweets short, personal and interesting. Your readers like to know about you.
• Create a personal blog
• Blog regularly, there is nothing worse than going to a blog that is not current.
• Find your voice in your social networking.
• Comment regularly on other’s blogs
• Leave your opinion on third party sites

What are your thoughts on personal branding? Does anyone have any more tips or experiences they would like to share?

Annie’s writing corner

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6 comments so far

  1. Elle Fynllay on

    Good advice Annie. “Branding” is a multilayered chocolate, strawberries and cream gateau. The more layers the more elaborate the “Brand” ( Not to mention calories )

  2. jennjmcleod on

    Great post annie. I totally agree and have also set up a brand in teerms of my platform (websit/blog). As for the social media side, there is advice out ther that suggest that those unpubbed (still aspiring) writers (like me) hand back on the social media until we have something to say/sell. Instead use the pre-contract period to set up a social media strategy so when it happens you have a plan.

  3. Helen Lacey on

    Great post Annie and some fabulous tips. I think many authors are dipping their toes into the ‘branding’ pool – reading other writers blogs is a good way to find out how and what they are doing and work out if that might be an angle to try in our own career.
    Love your writing corner – looks like it would be wonderful for your muse 🙂

  4. Annie Seaton (@annieseaton26) on

    Thanks Helen, and the writing chair looks out over the tranquil Pacific Ocean. As you say great for the muse.. although terrible ergonomics!


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