Archive for June, 2017|Monthly archive page

Monthly Round-Up: June 2017

(Cross-posted on the WriteClub blog)

Well, summer is here. The UK enjoyed some sweltering hot weather this month, over 30c for several days. This is pretty unusual for us – so much so that we all bake, since very few places have air conditioning. Fortunately for us, our office does. The underground does not, however, and being packed in like sardines on the Central Line in rush hour when it’s so hot is pretty close to being in Hell.

But of course British weather is nothing if not unpredictable, and now we’re back to rain again. I love the long days at this time of year, and there is still plenty of summer left before we’re back to the long nights of winter.

Anyway. On with this month’s news

OUT NOW/COMING SOON

There’s nothing new to announce, and I’ve got no further news on when SPOTLIGHT ON DEATH is coming out. So this month I’m just going to plug my current publications. They are all available on Amazon US and UK, so why not have a browse?

PUBLICITY

On 4 June there was an interview with me on Rochelle Weber’s blog, in which I talk about the Shara Summers series.

There’s another Goodreads giveaway running at present for THE WHISPERING DEATH. It’s only open to UK readers, due to postage costs, but if you fancy a free signed copy of THE WHISPERING DEATH, the contest is open until 15 July.

WORK IN PROGRESS

I was aiming to have the first draft of the new horror novel, OUTPOST H311, done by the end of June. Well it’s not quite done yet, but I am nearly there. I have over 60,000 words done and I reckon I’ve only got another 10,000 or so to the end. If all goes well I should get there in July. So, hopefully there’ll be more news on this next month. Stay tuned!

 

 

 

The Ten Commandments of Writing #9: Thou Shalt Not Be Afraid to Pimp

(Cross-posted on the WriteClub blog)

Writers are, by nature, solitary creatures. We are not comfortable in crowds. So it’s sadly ironic than nowadays we are expected more and more to get involved in marketing our books. To be expected to do readings and interviews. Most writers tremble in fear at the thought of facing a crowd of people.

The days of the writer holing themselves up in their garrett writing, never seen by the public, while the publisher’s minions run around selling books for them, are, by and large, over. Unless you land a deal with one of the major commercial publishers who have a publicity department – and even then you’ll have to turn up to signings and promotional events they arrange – you will be expected to play a proactive role in marketing. So, set aside your fear of being the centre of attention and get used to pimping yourself.

Every writer should have, at the very least, a blog, a web page and a Twitter account. Many people assume there’s no point in setting up social media accounts until they’ve got a publisher, but there is an argument for getting yourself out there and setting up accounts before you’re published, and at least by the time you’ve got something to sell you’ve built up a following of people who may be willing to go out and buy your book.

None of these things have to cost any money. You can set up a blog on Blogger or WordPress in a matter of minutes, just by choosing a template. There are several free templates available for websites too, that don’t require any programming skills (the one I use is Weebly). Set up a Twitter account and start Tweeting about things that interest you, using hashtags to connect with people who have similar interests. Never underestimate what aspects of your life that you take for granted someone else will find interesting. I take the train into London every day and shuffle around the capital with thousands of fellow commuters, and I’m half asleep when I do it. But occasionally I am reminded that to people that don’t live in London, this is an endlessly fascinating city.

As a writer you obviously want to talk about your writing, but don’t be that person that only ever Tweets ‘buy my book’ because that turns people off really fast.

My most important piece of advice for when you are published? Get yourself some business cards, with your name, your website, an email address and if possible, an image of your book cover. Take them with you everywhere you go, because you never know who you will meet. I have handed business cards out to people on mountains in Peru, and in deserts in Arizona. Every time I get chatting to strangers when I’m on holiday, if I have cause to mention I’m a writer, and the person replies, sounding interested, “oh, what do you write?” I will hand them a business card.

And I learned this lesson the hard way. In 2010, just after the first book came out, I went to the Horror Con in Brighton. I’d packed postcards, and business cards, but we headed down on the train after work, and when we reached the hotel we discovered there was a party in a bar on the pier, which had already started, so we dumped our luggage in the room and headed straight there. Then we discovered it was a free bar, so of course that’s where everybody was. And I had so many occasions to hand out my cards and tell people all about my new book, but they were all back in the hotel room. I’ve never made that mistake since.

Once you’ve got that book deal, there are other things you can do to promote yourself. Host guest posts on your blog site featuring other writers, and get them to host you on their site. It’s mutually beneficial to both host and guest, and it doesn’t cost anything to do it. Go to conventions – as many as you can afford – to meet up with other writers, readers and publishers in your genre. When the call for panels goes out, volunteer for one. Most calls for panel volunteers also ask you to list what sort of panels you want to see, so think realistically about what you could feasibly talk about. Short fiction? Cross-genre fiction? Independent publishing? The road to publication (no matter how far along it you are)? Throw out any ideas you can – you never know what might inspire the panel organisers.

You should also try contacting your local paper and your local book shops to see if they are interested in promoting you, but this is very hit and miss. I had some success with the former, but if you’re with a Print On Demand (POD) publisher, getting your book into book shops entirely depends on the shop’s buying policy. I have found that in the UK, a lot of book shops aren’t interested in taking anything they can’t buy on a Sale or Return basis, and that’s generally not possible with POD. But still, it doesn’t hurt to ask. You might discover that the manager of your local bookshop is an advocate for small presses and is agreeable to organising a signing with you.

In short, do what you can to pimp yourself, when you can. And there will be times when it all seems like a great deal of effort, and when the royalty statement comes in and you haven’t sold much, you will wonder why you bother. But marketing is all part of the process of being a writer, and it’s something that we all have to participate in to a certain degree, no matter how disagreeable it might be.

My Life in Music: 1969

I’m introducing a new feature to the blog, and it’s something I’ve been thinking about for a while.

Music has been important to human culture since the dawn of time. In all the travelling we’ve done across the world, I am always struck by how there is always music. No matter where you are in the world, when a crowd gathers, instruments will be played, there will be singing, and there will be dancing.

In addition to that I think music has a powerful influence on our senses. I can hear a song and be transported back in time to whatever I was doing, and whatever I was feeling, when that song first came into my life. No other medium has that impact.

So with that in mind I am presenting a new feature on this blog – My Life in Music. Each post will feature a year of my life and a song from that year that had a particular impact, and why. At least, that’s the idea. And since there are 47 years to account for (and counting), this one could keep me going for a while.

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Baby Sara heading home from the hospital, in those heady days before health & safety…

Anyway, I thought the best place to start is the beginning. I was born in the North of England in 1969 (in the middle of a thunderstorm, apparently). Of course, this is a bit of a cheat because I don’t remember the music of 1969. For most of it, I was a foetus. The world was a very different place. I am including here the first picture of me that was ever taken. The little bundle in the nurse’s arms is me, being handed to my mother in the car for the journey home. In the front seat. Never mind there was no car seat, seat belts were optional in those days as well. How times have changed.

And embarrassingly, this song was number 1 in the UK pop charts the week I was born. It’s something of a novelty song – performed by a group of fictional teenagers in the cartoon TV series The Archie Show. The song was written by Jeff Barry and Andy Kim, and recorded by a group of session musicians. And apparently it became a runaway hit. It was number 1 in the UK for eight weeks, and the most popular song in the world I was born into.

And so here it is. May I present the song for 1969, “Sugar Sugar” by the Archies. Let’s hope the music gets better from here on in…

High School Reunion

I spent eight years of my life living in Canada. I moved out there with my mother, stepfather and sister in 1980. I was ten years old at the time. I resented having to move countries. I moved back in 1988, at eighteen years old, after finishing high school.

The high school I attended was Grand River Collegiate, in Kitchener, Ontario. I spent five years there because in those days Ontario had a grade 13 – now long gone, I understand. The school opened in 1966. Last year, 2016, to celebrate its 50th anniversary, it decided to have a ‘reunion weekend’ to celebrate fifty years of ‘Renegades’.

I have a lot of bittersweet memories of my teenage years. Does anyone ever have a good time during puberty? But in high school, at least, there were some good experiences, and it was a big improvement on junior high. It was in high school I began to have confidence in my writing – that this was, at least, something that I was good at, and I had some very encouraging English teachers. I made some good friends in high school, friends I am still in contact with. I started playing Dungeons & Dragons. And I was finally able to drop that most hated of classes, Physical Education. The Canadian education system – at least when I went through it – did not seem to comprehend that some people will never, ever, be any good at sports, no matter how hard you push them. But that is a post for another time.

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Me (L) and my sister, haunting the old school corridors 30 years on

Ultimately the most important lessons you learn are those you discover after school. I was bullied in school. I suppose most people are. Perhaps we had it easier, in the days before social media and the internet when your bullies had to come face to face with you instead of hiding behind Twitter accounts. Bullying is always tough. But you grow up, you learn to love yourself and you learn to put the hurtful things the bullies said behind you.

Anyway, the school opened its doors for an open house weekend as part of its reunion celebrations, and I decided to go. My sister, who still lives in Canada, came along. We were both, briefly, at the same high school. But she was three grades below me and at the time she found me terminally embarrassing, so we were rarely in the same place at the same time.

It was a strange experience, going back into my old high school after nearly thirty years. I think back to those times and sometimes it feels like it wasn’t me – like it all happened to someone else. And the school has changed quite a lot since I attended. There’s a proper drama room with a stage now. We just had a room with a carpet and no desks – we had to sit on the floor. There’s a really high-tech music room, with soundproof practise booths. But as I walked around, every so often a memory would hit me. We went up the stairs to explore the upper floor and I suddenly remembered clattering up and down those stairs every day, between classes. I went into the girls’ toilets and remembered that these were the ones I used every day, at school, because they were conveniently placed between corridors. I’m pretty sure the decor, or the facilities, hadn’t changed in 30 years either.

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Exhibit A: Evidence of Sara’s terrible dress sense during adolescence?

In the corridor that used to be where all the French and business studies (ie: typing) were, ‘decade rooms’ had been set up. So of course I headed straight for the 1980s room. Photographs of the time were hung up every where, and who should I see in that room but my old typing teacher. While I was talking to her telling her how in all honesty her typing class was the single most useful class I ever took in my life, my sister was prowling the room looking at the photographs. I was in quite a lot of them. I threw myself enthusiastically into high school and joined all the clubs. I was trying to get people to notice me. My sister was making a point of trying not to be noticed. She kept bringing me pictures I featured in. Most of them I remembered – I bought all the yearbooks, and most of the pictures were there somewhere. But then she brought me one I hadn’t seen before. “How you can tell that’s me?” I said. “The face is turned away.”

She gave me a look and pointed at the picture. “Look at that outfit! Of course it’s you. And socks with sandals? Who else would wear that?”

Perhaps she had a point. I am attaching the picture as Exhibit A. I am the person with long brown hair in the foreground, lookng away from the camera. You can judge for yourself whether or not my dress sense was as terrible as my sister perceived it to be.

On the whole it was fun, revisiting my high school for a day, and it brought back some good memories that I had forgotten all about. But I think the most important thing about reminiscing on high school days is to remind yourself how far you’ve come since then.