Archive for the ‘promotion’ Tag

Monthly Round-Up: June 2017

(Cross-posted on the WriteClub blog)

Well, summer is here. The UK enjoyed some sweltering hot weather this month, over 30c for several days. This is pretty unusual for us – so much so that we all bake, since very few places have air conditioning. Fortunately for us, our office does. The underground does not, however, and being packed in like sardines on the Central Line in rush hour when it’s so hot is pretty close to being in Hell.

But of course British weather is nothing if not unpredictable, and now we’re back to rain again. I love the long days at this time of year, and there is still plenty of summer left before we’re back to the long nights of winter.

Anyway. On with this month’s news

OUT NOW/COMING SOON

There’s nothing new to announce, and I’ve got no further news on when SPOTLIGHT ON DEATH is coming out. So this month I’m just going to plug my current publications. They are all available on Amazon US and UK, so why not have a browse?

PUBLICITY

On 4 June there was an interview with me on Rochelle Weber’s blog, in which I talk about the Shara Summers series.

There’s another Goodreads giveaway running at present for THE WHISPERING DEATH. It’s only open to UK readers, due to postage costs, but if you fancy a free signed copy of THE WHISPERING DEATH, the contest is open until 15 July.

WORK IN PROGRESS

I was aiming to have the first draft of the new horror novel, OUTPOST H311, done by the end of June. Well it’s not quite done yet, but I am nearly there. I have over 60,000 words done and I reckon I’ve only got another 10,000 or so to the end. If all goes well I should get there in July. So, hopefully there’ll be more news on this next month. Stay tuned!

 

 

 

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The Ten Commandments of Writing #9: Thou Shalt Not Be Afraid to Pimp

(Cross-posted on the WriteClub blog)

Writers are, by nature, solitary creatures. We are not comfortable in crowds. So it’s sadly ironic than nowadays we are expected more and more to get involved in marketing our books. To be expected to do readings and interviews. Most writers tremble in fear at the thought of facing a crowd of people.

The days of the writer holing themselves up in their garrett writing, never seen by the public, while the publisher’s minions run around selling books for them, are, by and large, over. Unless you land a deal with one of the major commercial publishers who have a publicity department – and even then you’ll have to turn up to signings and promotional events they arrange – you will be expected to play a proactive role in marketing. So, set aside your fear of being the centre of attention and get used to pimping yourself.

Every writer should have, at the very least, a blog, a web page and a Twitter account. Many people assume there’s no point in setting up social media accounts until they’ve got a publisher, but there is an argument for getting yourself out there and setting up accounts before you’re published, and at least by the time you’ve got something to sell you’ve built up a following of people who may be willing to go out and buy your book.

None of these things have to cost any money. You can set up a blog on Blogger or WordPress in a matter of minutes, just by choosing a template. There are several free templates available for websites too, that don’t require any programming skills (the one I use is Weebly). Set up a Twitter account and start Tweeting about things that interest you, using hashtags to connect with people who have similar interests. Never underestimate what aspects of your life that you take for granted someone else will find interesting. I take the train into London every day and shuffle around the capital with thousands of fellow commuters, and I’m half asleep when I do it. But occasionally I am reminded that to people that don’t live in London, this is an endlessly fascinating city.

As a writer you obviously want to talk about your writing, but don’t be that person that only ever Tweets ‘buy my book’ because that turns people off really fast.

My most important piece of advice for when you are published? Get yourself some business cards, with your name, your website, an email address and if possible, an image of your book cover. Take them with you everywhere you go, because you never know who you will meet. I have handed business cards out to people on mountains in Peru, and in deserts in Arizona. Every time I get chatting to strangers when I’m on holiday, if I have cause to mention I’m a writer, and the person replies, sounding interested, “oh, what do you write?” I will hand them a business card.

And I learned this lesson the hard way. In 2010, just after the first book came out, I went to the Horror Con in Brighton. I’d packed postcards, and business cards, but we headed down on the train after work, and when we reached the hotel we discovered there was a party in a bar on the pier, which had already started, so we dumped our luggage in the room and headed straight there. Then we discovered it was a free bar, so of course that’s where everybody was. And I had so many occasions to hand out my cards and tell people all about my new book, but they were all back in the hotel room. I’ve never made that mistake since.

Once you’ve got that book deal, there are other things you can do to promote yourself. Host guest posts on your blog site featuring other writers, and get them to host you on their site. It’s mutually beneficial to both host and guest, and it doesn’t cost anything to do it. Go to conventions – as many as you can afford – to meet up with other writers, readers and publishers in your genre. When the call for panels goes out, volunteer for one. Most calls for panel volunteers also ask you to list what sort of panels you want to see, so think realistically about what you could feasibly talk about. Short fiction? Cross-genre fiction? Independent publishing? The road to publication (no matter how far along it you are)? Throw out any ideas you can – you never know what might inspire the panel organisers.

You should also try contacting your local paper and your local book shops to see if they are interested in promoting you, but this is very hit and miss. I had some success with the former, but if you’re with a Print On Demand (POD) publisher, getting your book into book shops entirely depends on the shop’s buying policy. I have found that in the UK, a lot of book shops aren’t interested in taking anything they can’t buy on a Sale or Return basis, and that’s generally not possible with POD. But still, it doesn’t hurt to ask. You might discover that the manager of your local bookshop is an advocate for small presses and is agreeable to organising a signing with you.

In short, do what you can to pimp yourself, when you can. And there will be times when it all seems like a great deal of effort, and when the royalty statement comes in and you haven’t sold much, you will wonder why you bother. But marketing is all part of the process of being a writer, and it’s something that we all have to participate in to a certain degree, no matter how disagreeable it might be.

Monthly Round-Up: January 2017

(Cross-posted on the WriteClub blog)

I’m a bit late with this round-up since it’s now 1 February. So how have I been doing in the first month of this year? Let’s see…

OUT NOW

Nothing new out, but I’ll take this opportunity to pimp the existing works.

Horror

The Whispering Death
Suffer The Children

Crime (Contemporary Amateur Sleuth)

Death Scene
Dead Cool

Short Story Collection

Soul Screams

PUBLICITY

No guest blog posts to report. However, I am running a Goodreads Giveaway for THE WHISPERING DEATH for February, with two free paperback copies of the book to giveaway. You can enter here. Please note this is for UK entrants only, due to postage costs. Please promote the giveaway if you are able to – I am hoping to raise awareness of the book and perhaps get a few more reviews. There will be more giveaways over the next few months so watch this space.

WORK IN PROGRESS

Work has started on a new horror novel. Since this one is to be delivered to KGHH this year I am pressing on with it, and I have achieved nearly 10,000 words in the first month of the year. It is set in the Arctic, and it has the title OUTPOST H311.

Meanwhile the fourth Shara Summers novel is also a work in progress.

Plenty to keep me busy, then. See you at the end of February!

Monthly Round-up: December 2016

(Cross-posted on the WriteClub blog)

Well the blog has been somewhat neglected over the last couple of months. I resolve to pay it more attention next year.

We find ourselves at the end of 2016, so this post will be a reflection of my writing year, and not just activities of the past month.

OUT NOW

My two horror books were re-released this year. MuseItUp published SUFFER THE CHILDREN (Kindle versions available on Amazon UK and US sites).

Meanwhile, KGHH Publishing (formerly known as Kensington Gore) re-released THE WHISPERING DEATH with a wonderful new hand-drawn cover. It’s available in paperback, and on Kindle UK and US formats.

PUBLICITY

I pledged to have at least one guest appearance a month this year. I mostly succeeded to October, but the last couple of months of the year dropped off for various personal reasons. A full list of all my online appearances can be found on my website.

WORK IN PROGRESS

I’ve made some progress with the first draft of the fourth Shara Summers book, which is entitled DEADLY SUMMER. The third book will be released next year, and I hope to have the fourth book in a state to be submitted by this time next year.

I’m also contracted to submit another horror novel to KGHH in 2017. The one I was working on at the beginning of this year I have since abandoned since it really wasn’t working. I now have the plot of a new book formulated, so I need to get motoring on that one.

I have a feeling that 2017 is going to be a difficult year for many,  so I’m sending strength and positive thoughts out there into the ether, to fortify us all.

 

Monthly Round-up: October 2016

(Cross-posted on the WriteClub blog)

I’m a week late with the latest round-up, since it’s now November.

OUT NOW

Nothing new out this month, but another plug for my two horror novels. SUFFER THE CHILDREN is available in all e-book formats from MuseItUp Publishing, and THE WHISPERING DEATH, with its fab new cover, is available in paperback and in Kindle format from Amazon (US and UK).

PUBLICITY

On the last day of October I had a guest spot on the fabulous Joan C Curtis‘s blog talking about the discipline required for writing.

And I did my final convention of the year in October as well – Bristol HorrorCon. This one-day Con celebrating all things horror has now been going for two years, and is great fun. I did a panel on Horrible Crime, where we discussed the crossover between crime and horror (and digressed a bit as well), and I did a reading as well.

WORK IN PROGRESS

Work continues on the fourth Shara Summers book, DEADLY SUMMER. Which was initially a working title but I think it works so I’m inclined to keep it. Still on the first draft though, so early days yet.

See you next time!

Monthly Round-Up: September 2016

(Cross-posted on the WriteClub blog)

Well it’s been a busy old month since the last update. End of September? How did that happen? Before you know it, it’ll be time to think about the dreaded Festive Season…

But for now, on with the news.

the-whispering-death-new-master-website-2OUT NOW

I am pleased to announce that THE WHISPERING DEATH has been re-released with a new cover, hand drawn by the uber-talented Erin Kelso. I include it to the right. Nice and spooky, yes?

The story itself is unchanged, and remains available in print and Kindle version from Amazon.

And of course SUFFER THE CHILDREN is available in all e-book formats.

PROMOTION

I’ve had a few guest appearances online in the past month.

On 5 September I did a blog swap with Chuck Bowie, with a post about the importance of rewriting appearing on his blog. Then on 16 September I appeared on Diane Dooley’s blog, with a post about being a woman of horror.

My interview for the British Fantasy Society’s journal appeared in issue #16, which was released this month. The British Fantasy Society exists to supports British writers and publishers of science fiction, fantasy and horror, and the journal is free to members. If you’re not a member but want to be, check out membership options on their website.

And, speaking of the BFS, I attended FantasyCon, the SF/F/H convention run by the BFS which this year was in the Yorkshire seaside town of Scarborough. It was a great weekend, catching up with old friends and making new ones, and I had a panel and a reading as well. I read from SUFFER THE CHILDREN. Reading slots were organised this year with two authors sharing a half-hour slot. A very good idea, to my mind – it meant the audience was bigger. And my reading partner, Priya Sharma, is a fantastic short story writer and a lovely person.

WORK IN PROGRESS

I am making good progress with the fourth Shara Summers novel, which is currently titled DEADLY SUMMER. Still first draft, though, so a long way to go yet.

That’s it to report for now. See you next month!

What I’m Doing At FantasyCon 2016

(Cross-posted on the WriteClub blog)

This weekend I head for the Yorkshire seaside town of Scarborough for the annual British celebration of SF/F/horror literature, FantasyCon. FantasyCon was the first con I ever attended, some time in the late 1990s, and I still hold it in fond regard.

On this occasion I am travelling alone, since Hubby is not joining me. He claims to want a quiet weekend at home. I think he’s looking forward to a weekend of being able to play games, make models, watch the documentaries he likes in peace. That’s OK with me as long as he remembers to feed the cats.

Anyway, I shall be at the day job Friday morning, and then boarding a train to the wilds of Yorkshire mid-afternoon. Somewhere I have to change trains. I think it might be York. There’s not a lot of time between the two so I hope the first train doesn’t run late. I am supposed to get to Scarborough about 5:30pm. In plenty of time for the disco – hurrah!

In any case, I do have things to do for this particular convention. I am giving a reading at 3pm on Saturday. The organisers have organised author readings in half-hour slots, with two authors per slot. I rather like this idea. It means you’re less likely to have no one turn up to your reading, since there’s a good chance there’ll be someone there to watch the other author as well. My reading partner is Priya Sharma. I have not met her before, but looking forward to doing so on Saturday.

Then at 8pm I’ve got a panel called ‘Paint It Black’, which is all about why horror permeates so many other genres. My fellow panellists are Simon Bestwick, Jo Thomas, Timothy Jarvis and Phil Sloman, who is moderating. With the exception of Simon, who I’ve met in person, everyone else I only know from the internet so I am looking forward to meeting some new people.

Other than that, I shall be visiting a few panels and spending a lot of time in the bar, where I hope to be able to meet up with the people I only ever get to talk to at Cons. Although I might be tempted by the FantasyCon karaoke.

So if you’re there, come and say hello. If you tell me you’ve bought a copy of any of my books at any point, I might even buy you a drink.

 

 

Monthly Round-up: August 2016

(Cross-posted on the WriteClub blog)

With the summer behind us we are facing longer nights, colder days, and can look forward to Hallowe’en and Bonfire Night (at least here in the UK). Though we are having a burst of unseasonably warm weather here in London so maybe we can hold onto summer just a bit longer.

OUT NOW

SUFFER THE CHILDREN is now available in from all e-book retailers. It’s still available direct from the MuseItUp store at the special release price of $2.99, and if you buy it from there it is available in all e-book formats.

PUBLICITY

I’ve been busy with guest posts since the last round up. Here is a run-down:

30 July – guest post on Luke Walker’s blog on the endurance of horror.

12 August – interview on Judy Penz Sheluk’s blog as part of a new series called ‘Before they were authors‘.

17 August – Interview on Kay Lalone’s blog about SUFFER THE CHILDREN

I’ve got a few more guest posts coming up over the next few weeks, and I’m also off to FantasyCon in Scarborough next month. So watch this space!

WORK IN PROGRESS

The horror novel has not been going well so I’ve put it to one side while I work out how to fix it. I think none of the characters are working. Or the plot. In fact the only thing I’m happy with is the setting, so I think some major surgery is required for this time.

In the meantime, however, I’m happy to say I’ve started work on the fourth Shara Summers novel. This one takes her to New York city, and it has a provisional title of DEADLY SUMMER. Early days yet, but it’s going quite well.

See you next month!

Monthly Round-Up: July 2016

(Cross-posted on the WriteClub blog)

It’s the end of another month already. Where is this year going?

COMING SOON

SUFFER THE CHILDREN is being released (well- re-released) by MuseItUp Publishing on 9 August. It’s available for pre-order now.

SPOTLIGHT ON DEATH, the third Shara Summers novel, will be released some time in 2017.

PUBLICITY

I made a guest appearance on Barbara Ehrentreu’s blog on 24 July debating the merits of e-books v print books. Barbara wants to do a poll on this topic, and it’s not too late to stop by and post your views.

WORK IN PROGRESS

The WIP is really not going well. I am hoping to have something more positive to say next month.

And that’s about it for this month. Enjoy your summer, and I’ll catch up with you at the end of August.

Monthly Round-up: June 2016

(Cross-posted on the WriteClub blog)

I missed posting the monthly round-up last month, because at the end of May I was driving through the Arizona desert. So this month I am playing catch-up.

COMING SOON

I now have a release date for SUFFER THE CHILDREN – 9 August. More information will appear very soon, including the cover reveal, so stay tuned.

Next year will see the release of the third Shara Summers novel, SPOTLIGHT ON DEATH.

PUBLICITY

I appeared on Chris Mannino’s blog on 19 May, musing about why anyone would want to be a writer.

On 28 June, I did a reading from SUFFER THE CHILDREN for the lovely folks gathered at the Super Relaxed Fantasy Club – a real-space meetup for SFF/Horror fans occurring in London on the last Tuesday of the month. It was a lovely crowd and though I was slightly in awe at the company I was keeping – Paul Cornell and Laura Lam were also reading that night – everyone was very friendly and put me at ease.

WORK IN PROGRESS

I’m still working on the urban explorers horror novel, but it has not yet got a name.

That’s it for now and I have to apologise for lack of updates on the blog. I am hoping to be able to make more regular postings from now on.